Build Your Author Brand Story: Discover Your True Identity & Enhance Your Credibility

REGISTER NOW    $25 | Nonfiction

“Brand” can sound shallow–but your credibility and public persona springs from your true self. Learn to find and share your unique brand story.

Are you pushing back when it comes to your marketing and publicity because you just want to write? Feeling intimidated by telling your story as an author because it feels icky to talk about yourself? Maybe you feel your book speaks for itself? Deliberately defining the persona you want to project sets you apart from other writers, enhances your own confidence, and helps build the reputation you want as a writer.

For nonfiction and memoir writers ready to publish their first book or their 10th, we’ll examine 4 keys to find your unique brand story. Whether you’re shaping a brand you’ve already defined, or creating one from scratch, you will build confidence for public speaking engagements, media attention and of course, your work. Stand out from the crowd, build your credibility, and shape your marketing and publicity as you create your brand story.

In this webinar you will…

• UNDERSTAND the unique identity that sets you apart from other writers
• LEARN the 4 keys to find your brand story
• EXPLORE how to adapt your author’s story for your bio, pitch letters, book jacket and website
• WALK away with easy nuggets to implement immediately and begin building your story 

This webinar is ideal for…

• Authors who desire to build their identity and reputation, which enhances their marketing and publicity to increase sales.
• Nonfiction and memoir writers whose publishers desire their authors to have a platform and reputation giving credibility to their work.
• Writers who push back on marketing their work because they “just want to write.”
• Writers who self-publish or work with small publishers without a marketing team in place.
• Writers in the process of publishing their book(s) and/or seasoned published authors who desire better/more publicity.

Closed captioning is available ✔
All registrants receive the recording ✔

YOUR PRESENTER

Johnna Lacey is the CEO and founder, and head writer and editor of J.M. Lacey Communications, LLC, which focuses on writing and brand storytelling, training and coaching. J.M. Lacey Communications empowers business owners to effectively communicate their purpose by teaching them through a systematic process how to find and tell their unique story to impact the world. Building her business on empathy and the desire to eliminate frustration for business owners, leaders and nonprofits, Johnna has been writing professionally for more than 20 years, and writing creatively for 40. She is also a poet and is working on a novel and essays; she enjoys macro photography, exploring museums, and all things related to the arts.

Questions? Please email info@craft-talks.com