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Literary Citizenship for Introverts & Extroverts Alike
March 1, 2023 @ 2:00 pm - 3:15 pm EST
The Feel-Good Way to Market, Promote and Build Platform
Worried that you’re not all that good at marketing and promotion—or that you don’t have the time, energy, or skills required to do it well? You’re not alone: most writers have anxiety surrounding how to market and promote their work, and would rather assign the responsibility to someone else. Or they hope their publisher will take care of it. Unfortunately, there are some things that no publisher, no publicist, and no marketer can do for you—especially when it comes to building relationships in the writing and publishing community. And most effective promotion is centered on existing or potential relationships, not aggressively marketing yourself.
Imagine marketing and promotion that doesn’t require you to perfect the hard sell or learn how to become a professional marketer. This enlightened approach is called literary citizenship.
Literary citizenship is a concept that arose in the literary writing and publishing community, and it’s useful to all writers no matter what your background or genre. It advocates lifting up and bringing attention to literature, reading, books, and other pursuits that are intrinsic to authorship and publishing.
If you read and if you genuinely enjoy writing and bookish culture, you can practice literary citizenship. It’s simple to understand and can be applied online and offline alike. The only requirement? You’ll adopt an abundance mindset. You’re not competing with others, but collaborating; when others succeed, you will succeed too.
What you’ll learn:
- How a focus and sustained literary citizenship project can be rocket fuel for your career
- What it means to use social media for literary citizenship (it’s definitely not about posting all about your book or even talking about yourself)
- Why introverts often have the advantage when it comes to literary citizenship
- Simple and immediate actions you can take when time allows—you don’t have to build out a long-term strategy or take on commitments if circumstances don’t permit it
- What offline or IRL literary citizenship looks like
Who should take this webinar:
- Writers working across all genres and categories
- Writers interested in developing a better platform
- Writers who want to market and promote in a more organic and instinctual manner (as opposed to studying analytics, running ads, or getting into professional marketing tactics)
- Writers who feel stuck in their career-building efforts and are looking for a way to grease the wheels
Who should not:
- Writers who want to avoid all online activity as much as possible (while offline methods will be discussed, the majority of time will be spent on online/digital tools and communities)
- Writers who want to hire someone to do all the work for them
- Writers who are looking for hard-core marketing and promotion tactics that can be analyzed and perfected
Closed captioning is available. ✔
All registrants receive the recording. ✔
ABOUT YOUR PRESENTER
Jane Friedman has spent nearly 25 years working in the book publishing industry, with a focus on author education and trend reporting. She is the editor of The Hot Sheet, the essential publishing industry newsletter for authors, which was named 2020 Media Outlet of the Year by Digital Book World. Her latest book is THE BUSINESS OF BEING A WRITER (University of Chicago Press), which received a starred review from Library Journal. In addition to serving on grant panels for the National Endowment for the Arts and the Creative Work Fund, she works with organizations such as The Authors Guild to bring transparency to the business of publishing.
Questions? Please email Support@rebirthyourbook.com