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Tantalizing Titles: The Answer’s In Your Essay For A Headline That Stands Out
October 2 @ 3:00 pm - 4:00 pm EDT
Every writer needs to break through the noise and get the attention of editors. It starts with a title.
The title is the first way to get editors and publishers to take your essay or article seriously (and a perfect way to use the subject line of your email or other submission). A strong title also helps ground your piece, even as you write it. But many writers struggle with how to craft compelling titles. Wonder no longer!
In this session, Estelle Erasmus, a former magazine editor-in-chief of five national consumer publications, who wrote newsstand cover lines for a living, will teach you the mechanics of constructing titles that embody the spirit and tone of your piece. Using examples from herself and her students, she will workshop titles, from initial idea to polished attention-getter, and explain how they work and why. She will also offer a proven 10-step method to maximize active verbs, display unusual words, alliteration, evoke emotion, and excavate from your essays and articles exactly what will make your title sing — and give editors that “read me!” zing.
In this webinar you will…
- LEARN the A-Z of crafting a compelling title
- FIND a step-by-step mind-mapping process that leads to great titles
- REVIEW examples of titling in action from idea to final, published work
- RECEIVE live editing help with titles
This webinar is ideal for…
- Beginning, intermediate & advanced writers struggling to write better, more compelling titles for their articles, essays and pitches
Closed captioning is available ✔
All registrants receive the recording ✔
YOUR PRESENTER
Estelle Erasmus is the author of Writing That Gets Noticed, named one of Poets & Writers “Best Books for Writers, and host of the Freelance Writing Direct podcast. She teaches journalism classes at New York University’s School of Professional Studies, where she received the 2023 Teaching Excellence Award, and for Writer’s Digest University. Follow her on Twitter, Instagram, and TikTok for publishing and writing advice at @EstelleSErasmus, and sign up for her Substack on craft and publishing opportunities at estelleserasmus.substack.com
Questions? Please email info@craft-talks.com